Missha's first step into the US Market was initiated through the grand opening of the very first US Missha Store on May 4th, 2005 in New York City's very own 5th avenue. Following soon after 5th Ave's opening was Queens Mall, SoHo, 7th Avenue and then onto Times Square opening. Customers who visited our retail stores have further requested to be able to purchase products without having to travel, that we have started and opened up our online Missha store. Currently, MisshaUS.com is the only retail shop for Missha in the US. Since its launch in 2009, MisshaUS.com has been growing exponentially throughout 50 states and carries over 600 SKUs of makeup, skin care and beauty related products.
Cosmetics and skin care are no longer a luxury, in fact, they have become everyday must have items that have even stepped over the boundaries of gender. Unfortunately such everyday essentials are sold at rocket-high prices where customers no longer pay the price of the actual product however are instead found to be paying the price of extravagant packaging or mass media advertising. Although at the moment Missha is surrounded with steeply priced competitor's cosmetics; it is our mission and goal to normalize such extravagant pricing. We firmly believe that we can only accomplish this through constant support and interest from our Missha loyalists that have been steady and strong with us ever since the first day of opening.
Missha does not believe in mass media advertising or extravagant packaging but rather reaching customers through our stores themselves that are located within the heart of various cities and states as well as high quality, customer approved cosmetics. We are more than grateful and happy that our philosophy has been well received and fully understood by customers who love to shop at Missha.
Missha will continue to achieve recognition worldwide for the quality of our cosmetic products and not by packaging. It is our sincere belief that through quality alone, Missha will be able to captivate customers' hearts forever.
1. Missha and the Internet
2. Missha changes the thinking about make up products.
3. Missha's rationale comes from netizens and customers.
Ideology of MISSHA
1.Quality before Quantity
3. Customer profitability
4. Social responsibility